I'm Rashaad Randall — a technology executive who builds the strategy, the team, and, when it counts, the code itself.
rashaad randall · baton rouge, laA selection of my recent work in technology leadership and software engineering.
The official site for Lo $teve, a New Orleans hip-hop artist. Built as a 1970s soul-record sleeve in hand-written CSS, it reads the artist's live Spotify catalog and Printful storefront at runtime—so a new single or a new shirt appears on the site with no code change and no redeploy.
MADI (Marketing Analytics & Data Intelligence) is Click Here Digital's first proprietary AI agent. I architected it around an intent-driven workflow that uses a language model as a router rather than a calculator—turning a plain-English question into deterministic, auditable analytics across seven marketing channels in seconds instead of hours.
As the lead architect and engineer, I spearheaded the development of ClickIQ, an AI-driven advertising intelligence platform that transformed Click Here Digital's operations by automating campaign management, unifying data analytics, and providing a single source of truth for measuring ROI across a vast digital landscape.
Thoughts on technology leadership, software engineering, and industry trends.
Marketing data demands absolute precision. The solution to building a reliable enterprise AI tool wasn't to make the LLM smarter—it was to stop treating it as the worker and start treating it as the router.
aug 2026 · read →
30 days, 100K conversations, and one NVIDIA A100. Here's what I learned building an LLM from the ground up.
dec 2025 · read →
The most expensive mistake in software isn't bad code. It's the communication gap between business and engineering.
nov 2025 · read →Free 30-minute consult. If I'm not the right fit, I'll say so and point you to who is.